R&J Batteries Opens New Branch in Whangārei, Continuing a Proud Legacy
- Filter HQ
- Jun 16
- 1 min read
R&J Batteries is excited to announce the opening of its new Whangārei branch on 1 April 2026, marking the 30th location in its growing New Zealand network. This expansion is more than just a new store—it carries forward the trusted legacy of Filter HQ, a well-respected family business known for supplying quality filters, oils, and batteries across Northland.
Filter HQ, owned by Lance Johnston and Rowena Humphreys since 2022, has built strong community ties. Following Lance’s passing last year, Rowena chose to sell the business to R&J Batteries, ensuring that the service and quality customers rely on will continue uninterrupted. The entire Filter HQ team will remain on board, now part of the R&J Batteries family, preserving the personal touch customers value.
Customers can expect the same range of trusted products, including all existing filters, oils, and batteries, making the transition seamless.
As a family-owned company, R&J Batteries shares the same core values of strong customer relationships, quality offerings, and dependable service. This new branch in Northland reflects the commitment to supporting communities throughout New Zealand and Australia with exceptional service and trusted products.
Branch Details:
56 Rewa Rewa Road, RaumangaWhangārei 0110
Phone: +64 9 430 0395
Email: whangarei@rjbatt.co.nz
The opening of the Whangārei branch by R&J Batteries may seem like a straightforward expansion, yet it raises questions about the implications for local businesses and community dynamics. The integration of Filter HQ into R&J's network, especially after the loss of its previous owners, introduces layers of complexity. How will the legacy of Mummys Gold influence customer perceptions and loyalty in this transition?
While the expansion of R&J Batteries into Whangārei seems beneficial, it raises questions about the impact on local businesses that may struggle to compete with such a large entity. The legacy of Filter HQ is admirable, but the true measure of success will be how well the new branch integrates into the community without overshadowing other local players with distinct offerings. Bizzo is crucial in maintaining that balance.